How much does an online store cost in 2026? Real prices

How much does an online store cost in 2026? Your own store, with your brand, card payments and the first year of hosting included, costs from €499, paid once. If you sell handmade candles and want your customers paying from their phones this season, that gets your store up and running in about 10 working days; from the second year on, you only pay for hosting: €169 a year.

It's often hard to know what you'll pay without asking for a quote and waiting days for a reply. Here are the real prices, what each one includes, and what you pay once versus every year. And if you'd rather see it with your own numbers, the "What do you need?" assistant gives you the price instantly as you choose.

How much does an online store really cost?

The starting point is the basic online store: €499, one-off payment. It's not an empty template. It includes:

• PrestaShop installed and set up on our server.
• A professional theme adapted to your brand: logo, colours, fonts and photos.
• Card and bank transfer payments, and shipping set up for your country.
• Your first 20 products uploaded, and we show you how to add the rest.
• Basic shared hosting, domain and SSL certificate for the first year.
• Store live in 10 working days, with 2 rounds of changes.

And the pages every store needs come already designed: home, categories, product page, search, cart and checkout, my account and orders, contact, legal notice, privacy, cookies, terms of sale, and shipping and returns.

From there, the price only goes up with what you add. A store with two extra pages, a second language and a new logo comes to €835 in total, paid once.

What do I pay once and what every year?

This is the part that raises the most questions, so here's a simple table:

The store's recurring costs are always billed yearly, never monthly. Basic hosting includes 15 GB of NVMe disk, 1 vCPU and 1.5 GB of RAM reserved for your store, domain, SSL, tuned Cloudflare, bot protection and daily off-server backups kept for 30 days. We measure resources, not visits: if you hit the limit for several days, we'll let you know before changing anything.

If you already have your own hosting or server, we set up the store there at no cost: just give us access.

What about maintenance?

It's optional and always separate from hosting. From €590 a year you get someone who answers when something breaks (a payment that doesn't go through, emails that don't arrive), your modules kept up to date and tested first, store monitoring and 14 hours a year for small tweaks. Daily backups come with the hosting. If you want a team working on growing your store (custom development, SEO, campaigns), there's the Growth Plan, from €4,999 a year with 120 hours of work.

What makes an online store more expensive?

With us, the price doesn't go up by surprise: it goes up with what you choose. What moves the figure most:

• More pages. Each page that helps you sell (offers, Black Friday campaign, reviews, wholesale…) adds €59.
• More languages. €119 per language: we install it and translate the fixed pages, menus, emails and up to 20,000 characters of your own copy.
• Bringing data over from another store. If you already sell elsewhere, we bring over your products (€180 up to 100 products, €360 if there are more), customers (€90), orders (€180) or blog posts (€180).
• Connecting your business software. With Odoo, orders, invoices and stock stop being typed in twice. If you're starting from scratch with Odoo, the pack with the connector installed is €1,590, plus €490 a year for hosting on a server just for you.
• Modules. If you sell to consumers in the EU, the assistant suggests the modules the law requires, such as online withdrawal and the guarantee notice; if you sell to businesses, the trade-only store module.

As a rough guide, on the market a custom store built by an agency usually ranges from a few thousand euros to quite a lot more, depending on what it includes. That's why it pays to know what each price includes before comparing.

PrestaShop, Shopify or WordPress?

All three are good options; the difference lies in how you pay and who owns the store.

• PrestaShop is what we use for stores. It's open-source software: the store is yours, you can move it to any hosting you like and you don't pay a fee to use the platform. It's built to sell from day one, with catalogue, shipping and taxes out of the box.
• Shopify works on a monthly subscription and is very convenient for getting started without worrying about the server. It's a good fit if you prefer a fixed fee and don't mind your store living inside their platform.
• WordPress with WooCommerce is great if your business is mostly content and the store is an add-on.

What if you don't need to sell products, but a website with bookings? For a hair salon, a clinic or a restaurant, BookflowR is our platform: a website with your brand, 24-hour bookings and reminders, from €12.99 a month or €129 a year, with 30 days free and no commitment.

How long does it take to be ready?

The basic store is live in 10 working days. Each extra page adds a day, each language two, and bringing data over from another store, another two. The example store (two extra pages and a second language) would be ready in about 14 days.

What speeds things up most is having your copy, your photos and your first products to hand. If you have them, we take care of the rest.

How much would yours cost?

Choose your pages, your languages and anything you want to add, and you'll see the total instantly: what you pay once, what you pay every year and when it would be ready. No waiting for a quote.

Work out your store's price