Your business website, with bookings and automated WhatsApp

A small business usually lives in three places at once: a website nobody has touched in four years, a paper diary with the appointments, and a phone with twenty unanswered chats. And none of the three talks to the others.

It happens in hair salons, barbershops, beauty studios, clinics, physiotherapy practices, tattoo parlours, driving schools and restaurants. Hardly anyone loses customers on price or on service: they lose them because their website doesn't invite anyone to book, because the diary lives in a notebook, and because you can't pick up the phone while you're working.

BookflowR puts those three things together: a website published in minutes, the appointment diary built into it, and your WhatsApp, Facebook, Instagram and Telegram messages answering themselves. One at a time.

One: your website, live this afternoon

You create the account, say what you do, when you open and what you offer. That alone gives you a finished public website: your logo, your colours, your services with their prices, your photos, your opening hours, the map and the booking button where it belongs.

It isn't a half-built template for you to fill in. They're finished designs, different by sector — a barbershop looks nothing like a clinic — and the free plan gets a good one too, because an ugly website is advertising working against you.

• You edit it without knowing anything. Change the text, upload photos, move blocks around and put the booking form wherever you want.
• With more pages if you need them: about us, prices, a news section, the restaurant menu.
• With the domain you already own, if you have one, security certificate included.
• In nine languages, so a foreign customer reads it in theirs.

And the part almost nobody does by hand: the titles, the descriptions and the data Google needs to work out that you're a hair salon in Vigo with opening hours and a phone number are written for you. That's half the ground covered of what we described in where to start when you don't show up on Google.

Already have a site and don't want to touch it? Then take just the button: copy two lines, paste them into your page, and booking works inside it, in your own colours.

Two: appointments come in on their own, no calls

Booking lives inside that website, which is the whole point of it. The client picks a service, sees the slots that are genuinely free and leaves a name and a phone number. No account, no password, nothing to install: every extra step is people dropping out.

The times they see are exactly the ones you can take. They're worked out from your hours, your breaks, your holidays, public holidays, how long each service lasts and what's already booked. If a 45-minute cut doesn't fit whole before closing, that slot never appears.

• With a team or on your own. The client picks a professional or lets the system assign one; if only one person is free, they're not even asked.
• With several locations. Choosing one recalculates everything: who works there, which services are offered there and what hours it keeps.
• With services that need two people. A colour with a wash and blow-dry might need a colleague for the first fifteen minutes and you for the rest: it books as a whole, with both slots free, or it isn't offered.
• With whatever you need to ask. Membership number, reason for the visit, whether they're bringing children: fields you make up yourself.

And once it's booked, the client manages it alone: they get a "my appointments" page where they see what they have and change or cancel it within the rules you set — up to 24 hours before, say. Every change they make is a call you don't take halfway through a service.

Three: the messages answer themselves

This is the part you feel the most. You connect your WhatsApp — and, if you like, Facebook Messenger, Instagram and Telegram — and the conversations stop waiting for you.

There are two levels. The basic assistant replies with menus and buttons: opening hours, services, book, cancel. The AI assistant holds a normal conversation, understands "can you fit me in Thursday afternoon?", checks real availability, books, moves the time, cancels and recognises the client who came in last month.

Most of the bookings you lose aren't lost on your website: they're lost in a message nobody answered in time.

And it doesn't make things up: it never offers slots that don't exist, never books past your capacity and never messages first anyone who hasn't agreed to it. If someone writes at midnight, the appointment is made anyway and you find it there in the morning.

Reminders: a no-show is almost always a slip of the mind

The client who doesn't turn up rarely meant to stand you up: they booked three weeks ago and it slipped. So the reminder goes out on its own, a day before and a couple of hours before, by WhatsApp, Telegram or email.

The same notices cover the rest: confirmation when they book, a heads-up if you're the one moving the appointment, and a note if it's cancelled. With quiet hours you set, so nobody's phone goes off at seven in the morning, and always respecting anyone who'd rather not get messages.

A cancelled slot gets filled again

A cancellation at nine for a twelve o'clock appointment is money lost if nothing happens in those three hours. The panel treats it as what it is: urgent.

1. Waiting list. Anyone who couldn't find a slot joins it from your site, from your page or from WhatsApp itself. It's a real queue, with its order and its expiry: in a restaurant it expires that same night; in a clinic, a fortnight later.
2. Covering the cancellation. When something falls through, the panel tells you who to contact and why: this one accepted an earlier slot before, this one comes every month, this one has an appointment right afterwards. You decide, it sends the message, and whoever says yes first keeps the slot.
3. Clients who should have come back. No magic: if someone comes every five weeks and it's been eight, they show up on a list with a button to write to them.

And if you haven't connected any channel yet, the message doesn't die there: the panel writes it for you to send from your own phone, or dials the number.

If you run tables, not appointments

A restaurant doesn't book like a salon, so the system changes its vocabulary and its rules: it stops asking for service and staff member, and asks for party size and area instead.

• Real capacity or real tables, whichever suits: covers per time slot, or table by table with their seats and their areas.
• A floor map to put three tables together when a party of twelve turns up — you decide, because you know your room.
• Large parties come in as a request for you to confirm, instead of bouncing off the capacity limit.
• A digital menu with its QR code, allergens and several languages. Change a price from your phone and it's changed on the table.

And the WhatsApp assistant speaks the same language: it asks how many of you there are, offers terrace or dining room and sends the link to the menu.

The panel you live in

What you open in the morning is a diary, not an accounting package: day, week and month, by staff member or by table, with the walk-in who just came through the door one click away and the detail of each booking — what they asked for, what you asked them, their allergies — on the same screen.

Behind it sit client records with their history, each person's hours and time off, services with their length and price, statistics on where each booking comes from, and the assistant's conversations, in case you want to see what it told someone. It works the same on a phone, which is where it actually gets looked at.

What it costs

There's a genuinely free plan, no card and no expiry: your website live with a complete design, up to 30 appointments a month, three services and one person. To start tomorrow, that's more than enough for a lot of businesses.

• Boost, €12.99 a month (€129 a year): up to 400 appointments, reminders by WhatsApp, Telegram and email, the basic assistant, your pick of website design and an unlimited published menu.
• Growth, €29.99 a month (€299 a year): up to 2,000 appointments, eight professionals, the AI assistant, Instagram and Messenger, online table booking, waiting list and gap filling, several locations and your own domain.
• AI, €49.99 a month (€499 a year): up to 10,000 appointments, unlimited services and staff, 3,000 AI conversations a month and the booking form embeddable in your site.

What moves you up a plan is always the same thing, the real volume of your business, and going slightly over in a busy month never cuts off a booking. All of it with a data processing agreement included, because your clients' data is yours.

Three months free with the code BOOKFLOWR3

And here's the part worth taking now. With the code BOOKFLOWR3 you get three months free on the Growth plan: the one with 2,000 appointments, eight professionals, the AI assistant, Instagram and Messenger, online table booking, the waiting list, several locations and your own domain.

That's €90 you don't pay for a full quarter on the plan most businesses end up using, and there's no small print to hunt for:

• No card. No payment method is asked for to redeem it, so there's nothing that quietly charges you in month four.
• No commitment. If it hasn't won you over by the end, you drop back to the free plan and your website and your appointments stay right there.
• 20% off for the first year, if you decide to stay: the Growth plan comes to €23.99 a month for twelve months.
• There are a hundred. The code is capped at the first hundred businesses to redeem it.

It takes two minutes: create your free account, open Subscription inside the panel and type the code. From there you've got a quarter to build your site at your own pace, leave WhatsApp answering by itself and see how many appointments come in without you lifting a finger.

Where to start

The order that works is this: create the account, redeem BOOKFLOWR3 and publish the website, because that's what brings people in; then leave booking open and watch the first appointments arrive; and when you trust it, connect WhatsApp and stop answering yourself. All three steps fit in one afternoon.

And if you'd rather we set it up for you — your services, your hours, your design and your WhatsApp connected — we do that too: tell us how you work and we'll get it ready.